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California Privacy Policy

Effective Date: March 22, 2021

 California Privacy Policy

At Beauty Urbane, we recognize and respect the importance of maintaining the privacy of our customers and members and have established this California Privacy Rights Policy (the “Notice”) to supplement the Beauty Urbane Privacy Policy to describe your rights as a California resident (“Consumer”) under California law, such as the California Consumer Privacy Act of 2018 (“CCPA”).

Rights of Consumers

This section describes the rights of Consumers under the CCPA. For information on how to contact Beauty Urbane to exercise these rights, please see the section below entitled “How to Submit a Request.”

Right to Know

A Consumer has the right to request that a business disclose what personal information it collects, uses, discloses, or sells. Specifically, a Consumer may request that a business that collects personal information about the Consumer disclose to the Consumer the following:

(1)   The categories of personal data it has collected about that Consumer.

(2)   The categories of sources from which the personal information is collected.

(3)   The business or commercial purpose for collecting or selling personal information.

(4)   The categories of third parties with whom the business shares personal information.

(5)   The specific pieces of personal information it has collected about that Consumer.

A Consumer may request that a business that sells the Consumer’s personal information, or that discloses it for a business purpose, disclose to that Consumer:

(1)   The categories of personal information that the business collected about the Consumer.

(2)   The categories of personal information that the business sold about the Consumer and the categories of third parties to whom the personal information was sold, by category or categories of personal information for each third party to whom the personal information was sold.

(3)   The categories of personal information that the business disclosed about the Consumer for a business purpose.

Right to Request Deletion

A Consumer has the right to request that a business delete any personal information about the Consumer which the business has collected from the Consumer. Applicable law provides a number of exceptions to this right. If we determine that we will not delete your personal information when you request us to do so, we will inform you and tell you why we are not deleting it.

Right to Opt-Out of the Sale of Personal Information

Beauty Urbane does not sell Consumers’ personal information. However, the collection of data through third-party cookies for targeted advertising purposes may be considered a “sale” under the CCPA. While we do not sell Consumers’ personal information, we do use third-party cookies for targeted advertising purposes, and so, consistent with applicable law, you may request that your information not be shared with such parties by going to our “Cookie Preference Center” web page.

Right Not to be Discriminated

A Consumer has the right not to be discriminated against as a result of exercising any of the Consumer’s rights under the CCPA.

How to Submit a Request

To exercise the rights described above, you must submit a verifiable Consumer request to us by contacting us at 602-250-0852 or by using our Contact Us page at and providing the requested information.

You may submit a request as frequently as you would like, but we are not required to respond to requests to provide personal information to you more than twice in any 12-month period.

To submit a verifiable Consumer request, you may be asked to provide certain information to help us verify your identity, such as your name, e-mail address, and phone number that you used at Beauty Urbane . The information we ask you to provide to initiate a request may differ depending upon the type of request, the type, sensitivity, and value of the personal data that is the subject of the request, and the risk of harm to you that may occur as a result of unauthorized access or deletion, among other factors. We may also require you to provide a written declaration that you are who you say you are. If you have an online account with us, we may ask you to make the request through your account to help us verify you.

You may make a verifiable Consumer request on behalf of your minor child. You may also designate an authorized agent to make a request on your behalf by submitting a request through the toll-free number or web page listed above.

If we cannot verify your identity or authority to make the request, we will not be able to comply with your request. We will inform you if we cannot verify your identity or authority. We will only use personal information provided in a verifiable Consumer request to confirm the requestor’s identity or authority to make the request.

What Personal Information We Collect

Beauty Urbane has collected the following categories of personal information about Consumers in the twelve (12) months prior to the effective date of this Notice:

Contact Information such as name, alias, postal address, telephone number, e-mail address, account or user name or other similar identifiers.

Demographic information such as gender, birth date and age.

Commercial information, including records of products purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, and billing information. Out third party payment card processor may collect information such as credit card number, debit card number, card expiration date, and Card Verification Value (CVV) on our behalf to process a transaction, however we do not store payment card information.

Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a Consumer’s interaction with an Internet website, application, or advertisement.

We collect the personal information described above from the following categories of sources:

  • From you directly when you visit our website, including when you create an account with us, submit product reviews or other comments, place an order even if the order is not completed or canceled, sign up to receive e-mails and other communications from us, or otherwise correspond with us.
  • From third parties, including social media platforms and networks that you use in connection with our website or mobile application, or that share or allow you to share information with us, such as Facebook, Twitter, Pinterest, and Instagram.


How We Use Your Information

We have collected the personal information described above for a variety of business purposes. We use the personal data:

  • To provide products and our services, including the processing or fulfilling orders, verifying customer information and processing payments, maintaining or servicing accounts, and providing customer service;
  • To provide an enhanced and more personalized shopping experience;
  • To communicate with you, including to inform you and your gift recipients of offers and discounts from Beauty Urbane or other sites and companies that we own;
  • To provide you with information about products and services that we and other businesses may provide that we think may be of interest to you;
  • To administer and provide our website to you;
  • To improve our website;
  • To detect security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity; and
  • To debug to identify and repair errors that impair existing functionality.


Who We Share Personal Information With

We have shared the personal information described above with our service providers, affiliates, and digital marketing companies for the business purposes described above in the prior twelve (12) months. In addition, we may share personal information with third parties in connection with the potential or actual sale of our company or any of our assets, or those of any affiliated company, in which case personal information held by us about Consumers may be one of the transferred assets. We will also respond to requests for personal information where required to do so by law or when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, request from a regulator, or any other legal process served on us.

Shine the Light Law

Section 1798.83 of the California Civil Code, also known as California’s “Shine the Light” law, requires select businesses to disclose information regarding the disclosure of certain types of consumer personal information with third parties for the third parties direct marketing purposes. These businesses are required to accept such requests from consumers but are only required to honor one request per calendar year. In each instance, businesses have thirty (30) days to respond to each inquiry submitted through the designated addresses. To request such information from Beauty Urbane , you may send an e-mail noting your name, address, and e-mail address to with “Shine the Light Law Request” in the subject line. This same request may be made by regular mail by sending a written communication containing the information above to Attn: Privacy, 2116 4th Avenue Suite 1212, Seattle WA. 98121.


Beauty Urbane does not sell the personal information of consumers, including children under the age of sixteen (16).

Questions About This Notice?

If you have any questions about this Notice or the content or practices of our website, please e-mail us or call us during our business hours Monday – Friday, 8 am to 5 pm Pacific Time.

By Telephone, please call 602-250-0852

By E-mail, please e-mail

By Mail, please write us a letter and mail it to our address below:

Attn: Privacy

2116 4th Avenue

Suite 1212

Seattle, WA. 98121

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